SOL sat down with the soft spoken and decisive Avyn Omel, Founder and Creative Director behind the Canadian Womenswear label Avyn.
The talented Avyn spoke to us about the ethos of her brand which seeks to harmonise the juxtaposition between body and environment, movement and space, she also spoke to us about the beautifully soft and airy A/W Collection aptly called Float, immortalised by ballerina Nadia Khan, and what she has in store for the future to come.
Tell us a little bit about the birth of Avyn?
Avyn started with a desire to explore my curiosities around the connection between our body and environment, between movement and space. I want to make well crafted garments that can bring these connections to the surface for discussion. I started laying the foundations for the company in 2016 and presented the first collection for AW18.
What can you tell us about the latest A/W19 Collection?
Float is a continuation of exploration around forces from the environment that affect our body. It began with the concept that your muscles and bones should be floating harmoniously in the fascia, and that you can find buoyancy within the tensegrity of the body. Looking around you can see that people feel heavy in their skin from the way they are encouraged by their environment to use their body. I began to research methods of finding a sensation of floating through mind and movement, translating those in to textures and details. Dancers and choreographers are very capable of visualizing this concept, and so we shot the collection on Nadia Khan, a ballerina from the Teatro dell’Opera di Roma.
How would you describe the woman who wears your clothes ?
In my imagination she is an active woman with character, with an innate sensibility for detail, form, and function, and for modern luxury.
The brand is set up between Canada and Italy- how do you live this experience and how does it translate into the brand’s DNA?
I embrace the relationships with people, places and cultures that have come from frequently changing my environment and reflecting on how they all ultimately intersect. Being raised in Canada by Americans, studying in Florence, working in London and Berlin, and frequenting Paris each season I created close relationships with people from all over the world, across generations. I became interested in reflecting on the dialogue between cultures. All the while I have maintained a connection with Italian makers and found their breadth of knowledge, and attention to craft very attractive. I also find the organised and all-embracing nature of Canada very attractive and so here I am split between the two.
Can you tell us a little more about the brands behind-the-seams culture?
We collaborate with textile manufacturers, knitters, sewers and tailors that hold mastery over their craft, and have a refined eye for detail. For the most part they are based in Japan and Northern Italy. By incorporating knowledge and quality in to each pass of the creation of the garment we can achieve a truly luxurious product infused with these virtues.
How do you envision the future of Avyn?
For the moment we are concentrated on the developing the womenswear collection. Envisioning beyond that, we would like to propose conscious and subconscious awareness of human movement and impact it through design and collaboration with creative minds in that field.